CREATING AN EMISSIONS REDUCTION STRATEGY

The carbon management hierarchy is a really useful tool to address emissions reductions and lays out this best practice approach:

• Avoid – Avoid carbon intensive activities and putting emissions into the atmosphere in the first place
• Reduce – Do whatever you do more efficiently
• Replace – Replace high-carbon energy sources with low- carbon energy sources such as jet fuel with sustainable aviation fuel (SAF) and combustion engines with electric fleets
• Remove – Offset those emission that cannot be eliminated by any of the above activity. This may include nature-based solutions or negative emissions technology, as well as many carbon avoidance projects that can be invested in